Hey. We design SaaS products that grow without breaking your team's rhythm.

Hey. We design meaningful experiences that connect people and ideas worldwide.

Work whit us

We work directly with your product team to fix what's slowing you down, close the gap between dev and design, and build a UX that scales with your product.

Work with us

[01] Who we are

Picked is a boutique design studio for SaaS products and B2B platforms. Small by choice, focused by design.

We design SaaS products that scale, UX that holds as your user base grows, and UI systems built for the complexity of B2B tools and dashboards. Built to last.

Every engagement is led directly by a senior designer with experience across fintech, AI products, and complex B2B tools. You work with the person doing the work, from the first call to the final handoff.

"The best product rarely wins. The most usable one does. I started Picked because good UX still matters — maybe now more than ever. AI can generate screens, but it can't replace the thinking behind them. Picked exists to make sure it doesn't."

Elisa Ulloa

Founder & Design Lead

Elisa Ulloa

Founder & Design Lead

[02] Services

Most SaaS products outgrow their design before they outgrow their market. That's exactly what we're here for.

Strategic Product Design

Your product works, but it's getting harder to use, scale, and explain. We fix the structure beneath it.

Explore

Strategic Product Design

Your product works, but it's getting harder to use, scale, and explain. We fix the structure beneath it.

Explore

MVP Design

You have the idea and the tech. We turn it into a product people actually know how to use.

Explore

MVP Design

You have the idea and the tech. We turn it into a product people actually know how to use.

Explore

[03] How its works

Most products don't have a design problem. They have a structure problem.

Every project is different, but how we approach them always starts from the same place. Understand before designing, and deliver something that holds and scales.

Look at the whole thing first

Before touching a single screen, your product or idea gets understood from every angle. What exists, what's missing, what's broken, and what users actually need.

Look at the whole thing first

Before touching a single screen, your product or idea gets understood from every angle. What exists, what's missing, what's broken, and what users actually need.

Look at the whole thing first

Before touching a single screen, your product or idea gets understood from every angle. What exists, what's missing, what's broken, and what users actually need.

Define before designing

What we found turns into a clear direction. What gets built or fixed first, what gets left for later, and why. No opinions without evidence.

Define before designing

What we found turns into a clear direction. What gets built or fixed first, what gets left for later, and why. No opinions without evidence.

Define before designing

What we found turns into a clear direction. What gets built or fixed first, what gets left for later, and why. No opinions without evidence.

Structure over aesthetics

Flows, UI, and a component system that holds whether you're starting from scratch or rebuilding what's there. Every decision documented so nothing gets lost in translation.

Structure over aesthetics

Flows, UI, and a component system that holds whether you're starting from scratch or rebuilding what's there. Every decision documented so nothing gets lost in translation.

Structure over aesthetics

Flows, UI, and a component system that holds whether you're starting from scratch or rebuilding what's there. Every decision documented so nothing gets lost in translation.

Delivered ready to build

A prototype your team can work from, documentation they can use, and a roadmap for what comes next. No loose ends.

Delivered ready to build

A prototype your team can work from, documentation they can use, and a roadmap for what comes next. No loose ends.

Delivered ready to build

A prototype your team can work from, documentation they can use, and a roadmap for what comes next. No loose ends.

Book a call

Answers to the questions we hear most often.

Answers to the questions we hear
most often.

How does working with Picked look in practice?

We start with a diagnosis — understanding your product, your users, and what's actually broken. From there we work in focused sprints with clear deliverables each week. No endless feedback rounds, no monthly retainers that go nowhere.

Who is Picked for?

Founders and product teams at scaling SaaS companies. If your product is live, has real users, and the UX is starting to slow you down — we're the right fit.

How long does a typical engagement take?

Our core engagements run four weeks. Some clients come back for a second sprint once the foundation is in place.

Do we need to have a design team already?

No. We work directly with founders, PMs, or engineering leads. If you have a designer in-house, we can work alongside them too.

Are you a good fit for early-stage startups?

If you have a validated idea and need to design an MVP from scratch, yes — we have a service for that. If you're pre-product and still figuring out what to build, we're probably not the right partner yet.

How much does it cost?

Our engagements are fixed-price. As we open our first client spots, Strategic Product Design starts at $3,500 and MVP Design at $5,000. Pricing will increase as we take on more work — if you're early, you get the better rate.

Do you sign NDAs?

Yes, always.